Though Shanghai sits far from the sea, its spirit is no less romantic—flowing with elegance and vitality.
Few places capture that spirit like Wukang Road, a street known for its charm and sophistication. Nestled along its quiet curve is a 1930s garden house, now reborn as the XiaoZhuo Flagship Store, redesigned by Yuan Yuan and Nie Xuan of Offhand Practice.
The building’s small, refined floors echo Shanghai's own temperament—compact yet profound. Drawing from the city’s French-inspired atmosphere, the designers crafted a “green path” through the space using textured concrete forms and gentle curves. These green structures meet walls finished in Benjamin Moore’s “White Sand”, a warm off-white that evokes sunlight on coastal sand.
From the meandering entry to the upper floors, the transition between material, texture, and tone is subtle and intentional. On the second and third floors, large swaths of White Sand harmonize with pale linen carpets, creating a quiet, breathable space that brings attention back to the clothing itself. Every corner flows with light and calm—where architectural clarity and emotional softness meet.
This is not just a store, but a spatial narrative—one that unfolds slowly, allowing XiaoZhuo’s brand spirit to be felt in every step and every shadow.
