Laurentide® Paint
Founded in Montreal in 1950, Laurentide has built over 70 years of expertise in developing high-performance paint and coating solutions for both residential and commercial spaces. Known for combining durability with advanced coating technology, Laurentide has become a trusted Canadian brand recognized for quality, reliability, and long-lasting finishes
Société Laurentide has also become a recognized sustainability leader in North America, having recovered over 100 million kilograms of leftover paint through its province-wide network of municipal and retail partners. Its operations are certified under stringent environmental standards, including UL ECOLOGO® Certification, Recycled Content Certification, and recognition by Product Care Recycling Canada. These accolades demonstrate the brand’s alignment with rigorous green building protocols and environmental policies across Canada.
Beyond environmental milestones, Laurentide® Paint is widely used in both residential and commercial markets, offering interior and exterior paints that meet the needs of homeowners, professionals, and institutional clients. Its products are renowned for low VOC emissions, exceptional durability, and a color palette that reflects Canadian heritage and contemporary design trends.
Today, Société Laurentide continues to operate entirely within Canada, employing hundreds of people across its manufacturing, R&D, and environmental divisions. The company remains privately held and proudly independent, with a legacy defined by community engagement, responsible innovation, and industry leadership in sustainable coatings.
Since 1950
Founded in Shawinigan, Quebec, Canada
100 Million+ kg
Recovered paint through nationwide recycling programs
1st in Canada
Pioneer of recycled paint with Boomerang® brand
30+ Years
Leading circular economy initiatives since 1993
- 1950.
Société Laurentide is founded in Shawinigan, Quebec
- 1956.
Launch of Laurentide® architectural paint line, establishing the brand in the Canadian market
1993. -
Creation of Laurentide Environment to pioneer paint recycling, focusing on sustainable paint recycling initiatives.
2001. -
Launch of Boomerang®, Canada's first recycled paint brand, emphasizing environmental responsibility.
- 2014.
Introduction of Infinite Base™, a universal tinting system simplifying color mixing and inventory management
- 2021 to Now.
Achieves over 100 million kg of recovered paint with circular economy leadership, highlighting its commitment to sustainability.
Société Laurentide: Vendor of the Year – Hardware categoryBMR 2021
