ALCRO
MAjOR × ALCRO Sweden Dolphin
MAjOR × ALCRO Sweden Dolphin
Amid the global shift toward sustainability, China’s premium home market is entering a new phase of international collaboration. Following the introduction of Laurentide® from North America, MAjOR® is partnering with ALCRO®—a century-old Swedish brand—to bring this trusted Scandinavian paint leader to China for the first time.
This is more than a brand introduction—it is a lifestyle brought to life. From Canadian eco-conscious heritage to Scandinavian design, MAjOR is building an international premium paint portfolio to deliver one-stop healthy home solutions for families in China.
In 1906, the first can of ALCRO paint was produced in Sweden. Over the past century, it has entered millions of homes—from small wooden cottages to city apartments, from art studios to design workshops. “Sweden Dolphin” is more than paint; it reflects a Scandinavian lifestyle—fresh, simple, and close to nature.
Known for anti-drip, quick-dry, and high coverage, ALCRO works closely with the NCS Color System to make color selection more accurate and science-based. It’s a reliable partner for designers and a trusted choice for families who value quality.
Unlike brands that treat sustainability as a marketing angle, ALCRO sets it as the baseline. It holds certifications such as Nordic Swan, BASTA, Finland M1, and endorsement by the Swedish Asthma and Allergy Association—ensuring environmental safety without sacrificing performance or aesthetics.
For over 30 years, MAjOR has focused on China’s premium home market, bringing world-class products and services to households across the country. For more than a century, ALCRO has upheld Scandinavian color traditions—sharing a way of living that respects nature.
Their collaboration reflects a deep alignment: MAjOR’s mission is “to bring beautiful living to everyone,” while ALCRO’s belief is “color in the service of life.”
One champions better community living in China; the other preserves Nordic color culture. Beyond commerce, this is a dialogue between cultures.
With Laurentide® and ALCRO® now in the portfolio, MAjOR is shaping a premium imported paint system spanning North America and Scandinavia. Chinese consumers will enjoy richer choices—from eco certifications and scientific color systems to proven performance and aesthetic expression.
Home is no longer only about a fresh coat of paint—it’s an upgrade to the way you live. Paint covers the wall; color shapes the experience. Together, MAjOR® and ALCRO® blend Nordic aesthetics with everyday life in Chinese communities to define a new model of home living.
This is a commitment to health, a pursuit of aesthetics, and a reimagined lifestyle. In the future, when you open your door, you’ll welcome not just refreshed walls—but a renewed way of living.
