GIOLLI INDUSTRIA COLORI
Giolli SRL is an Italian manufacturer of premium decorative paints and coatings, founded in 1968 in the Marche region of Italy. With over 55 years of experience, Giolli has built a strong reputation for quality, innovation and beautiful decorative finishes.
Specialising in lime-based plasters, marmorino, metallic effects, and high-performance interior coatings, Giolli combines traditional Italian craftsmanship with modern technology. The company is committed to sustainability through its Evo Line and low-VOC formulations, while maintaining exceptional workability and luxurious aesthetics.
Today, Giolli serves architects, designers, professional applicators and quality-conscious clients across Italy and international markets with eco-conscious, high-end decorative solutions.
Giolli demonstrates a strong commitment to sustainability and environmental responsibility through responsible innovation and eco-conscious product development. The company actively supports the circular economy by incorporating recycled materials in its packaging and production processes, earning the prestigious Plastica Seconda Vita certification. Many of its decorative products, including Travertino, Marmorino, Cristallo, Argentea and Nuvola, are formulated with low VOC content and carry the Indoor Air Comfort Gold (IAQ+) certification, ensuring very low emissions for healthier indoor environments. This balanced approach allows Giolli to deliver luxurious, high-performance decorative coatings while prioritising people’s well-being and reducing environmental impact.
Since 1968
Founded in Marche, Italy
8,000 m²
Modern production facility
30+ Countries
International presence
- 1968.
Giolli is founded in a small laboratory in Calcinelli di Saltara by two chemical experts passionate about colour and high-performance building products.
1988-1990s. -
The company expands nationally, transforming from a local producer into a well-established name across Italy through strong distribution and continuous product development.
- 2004.
Founding partner Giancarlo Pietrelli acquires full ownership of the company. Together with his son Massimiliano, he begins a major investment plan focused on innovation, quality, and future growth, including the construction of a new production facility.
2021 to Now. -
Giolli launches significant investments in digital transformation, Industry 4.0 technologies, automated production lines, and a state-of-the-art R&D laboratory. These developments have dramatically increased production capacity and quality standards while strengthening the company’s commitment to sustainability and eco-friendly formulations.
