This year our pavilion featured flowing lines and soft curves, creating an open and immersive environment. Inspired by the theme “The Color Language of Love – HUG,” highlights included an interactive hugging installation and a serene water feature, conveying calm and emotional connection.

The Hug Check-in Point, with soft textures and ambient lighting, invited guests into a comforting, dreamlike moment. In the outdoor plaza, visitors created personalized souvenirs—mini paint cans and ICS trophies—adding a fun, memorable touch to the experience.

ICS Color Space Design Awards

During the show, the ICS Color Space Design Awards 2024 were announced to honor outstanding design projects. This award encourages designers to explore the endless potential of color, promoting open-mindedness, diversity, and sustainable innovation in the design field.