Guangzhou Design Week 2022

Guangzhou Design Week 2022

Design Concept Showcase

At 2022 Guangzhou Design Week, Benjamin Moore broke away from traditional color card displays, unveiling a creative, immersive pavilion inspired by urbanites’ love for camping culture. With 24 towering columns forming a petal-shaped corridor and a playful bear sculpture holding a four-star flower bouquet, the installation bridged nature and city life—redefining the home as a vibrant, sensory experience through color.
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Vibrant Brand Presence

Benjamin Moore’s team welcomed guests with warmth, professionalism, and a passion for color. Every visitor received thoughtful attention, with the team offering personalized consultations and addressing inquiries patiently—reflecting the brand’s commitment to both expertise and sincerity.
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Trend Forum Highlights

On March 4, 2023, the forum “Toward Joy – 2023 Interior Color Trends” gathered industry leaders to explore how color shapes modern living. Designers and brand strategists discussed the cultural shifts behind color trends, the emotional impact of design, and how seasonal palettes bring new life to spaces.
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Looking Ahead

Though the 2022 Design Week has concluded, its creative energy endures. Benjamin Moore looks forward to continued collaboration with the design community—and to inspiring more joyful, colorful living through future exhibitions and events.