Guangzhou Design Week 2021

A Pavilion of Color and Expression

At the 2021 Guangzhou Design Week, Benjamin Moore unveiled a pavilion concept that seamlessly combined individual expression with the essence of contemporary color. Featuring elegant, curved architectural lines and a thoughtfully balanced layout, the space offered a tranquil yet visually striking experience. The interplay of color and spatial form conveyed a sense of harmony between freedom and unity, inviting visitors on an immersive journey through aesthetic exploration.

Featured Exhibits

The exhibition used the trending 2022 color, sage green, to build a calm and peaceful tone throughout the space. Art installations—especially those favored by Gen Z and millennials—offered interactive zones where guests could physically explore Benjamin Moore’s paint textures and finishes. Through transparent glass structures and simplified design elements, visitors experienced the paint’s environmental benefits, coverage capabilities, and tactile richness.

Interactive Experience and Service Philosophy
Benjamin Moore showcased its comprehensive color solutions through thoughtfully curated zones. From tactile engagement to striking visual contrasts in wall contours and textures, visitors were invited to experience the depth and richness of color firsthand. The installation underscored the idea that color is more than just visual—it can be felt, touched, and emotionally experienced.

A Passionate Team and Genuine Hospitality
A vibrant and welcoming team embodied the spirit of the brand. With both professionalism and warmth, the staff created a comfortable environment for consultation and thoughtfully attended to the needs of every visitor. More than just a visual display, the pavilion reflected Benjamin Moore’s sincere commitment to care, quality, and a customer-first philosophy.